miércoles, 14 de noviembre de 2012

"Editoriales: una fusión defensiva contra Internet"

Polémica interpretación de John Naughton, autor de De Gutenberg a Zuckerberg, sobre la noticia editorial del momento: la fusión de dos gigantes, Random House y Penguin:
"Hay algo extrañamente conmovedor en el espectáculo de dos conglomerados editoriales –Bertelsmann y Pearson– negociando para que sus empresas editoriales (Random House y Penguin, respectivamente) se amuchen en busca de calor ante las ráfagas gélidas provenientes de California (Google y Apple) y de Seattle (Amazon).
Cuando se anunció el acuerdo (al que todavía le falta ser aprobado por los reguladores), se escucharon las habituales tonterías sobre “sinergias” –es decir, pérdidas de empleos– y sobre cómo la nueva compañía constituirá “la mayor editorial del mundo”, lo que le dará “poder” en su relación con Apple y Amazon.
No me hagan reír".
Aquí la nota completa publicada por Clarín.

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